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How Sentiment Analysis is used for Effective Stock Market Predictions?

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This a blog post by Cogito discussed how sentiment analysis is used for effective stock market predictions and impact of social media contents on stock prices. It is also discussing about how sentiment analysis works, and how it is used to predict the movement of stocks in the market. The blog is basically trying to make understand how social media contents based sentiment analysis and prediction system works and its impact on the stock prices and other financial markets. Cogito provide the sentiment analysis services for social media contents and other platforms.